Our Brand
Majid Al Futtaim brand is a legacy that represents our founder’s heritage, culture and vision for a future where families, friends and communities connect, create and experience great moments, everyday.
From early beginnings, Majid Al Futtaim is today a symbol of strength, focus and distinction, having continually set new benchmarks for innovation and excellence. This is represented by the Majid Al Futtaim brand, which is symbolic of the inspiration, icon and identity that defines who we are and what we do.
Each individual brand, destination and space provides families, friends and communities with endless opportunities to craft memories.
For over two decades, Majid Al Futtaim has delivered great moments – starting with City Centre Deira in 1995, which changed the face of retail, leisure and entertainment across the Middle East, and redefined the way people enjoy places and spaces.
As a vision-driven brand, what we do matters, but it is who we do it for that matters most. We create 'great moments for everyone, everyday', by leading the way and relentlessly pursuing excellence, so that we may consistently deliver great experiences.
Symbolising trust, passion, integrity and reliability, our brand marque is so much more than a logo. Not only does it represent the first letter of our Founder’s name, but the arch-like design was inspired by the iconic Mall of the Emirates dome – a reflection of the limitless aspiration of our founder and his country.
Representing our past, present and future, the Majid Al Futtaim brand is the glue that holds the magic and moments together... it’s the manifestation of the ordinary into the extraordinary.
My dream is to create great moments for everyone, everyday.
Our founder, Majid Al Futtaim, is a visionary in every sense of the word. He is daring, bold and wants the best for the people who live, work and enjoy the places and spaces that share his name.
He recognises that people are the epicentre of life, so he seeks to enrich their lives in a way that is both meaningful and sustainable. This impact transcends leadership and instead captures the essence of Majid Al Futtaim’s commitment to humanity.
Our Values
BOLD
We promote a creative environment where there is courage to challenge convention and make the impossible possible, celebrating progress through innovation.
PASSIONATE
We nurture a spirit of excellence and perseverance. We take pride in what we do, how we do it, and who we do it for.
TOGETHER
We cultivate synergy where the whole is greater than the sum of the parts. We shape and deliver the future together in an atmosphere of support and openness that respects diversity, facilitates communication and makes collaboration constructive
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