Insights & Publications

Our latest white paper, developed in partnership with Visa, examines how seamless journeys and trusted infrastructure are reshaping retail at scale. As the UAE leads the world in mobile commerce adoption, with 37% of consumers completing online purchases on mobile devices, the report explores how retailers must now design experiences that are not only frictionless but consistently reliable across every touchpoint. At the centre of the paper is the Trust Loop — a framework spanning personalisation, payment authorisation, and service recovery — and the five foundational capabilities required to make trust scalable. Drawing on data from Majid Al Futtaim's own ecosystem and Visa's global payments intelligence, the report sets out a practical path for retail and payments leaders navigating the next phase of digital commerce.